KATIN COMPIE 50 ANNI
Nel 2009
KATIN COMPIE 50 ANNI
Nel 2009 Katin,storico marchio californiano
Compie 50 anni.
Infatti e’nella california del 1959 che Nancy Katin
Crea il primo pantaloncino da mare completamente dedicato al surf.
Da quel momento si chiameranno trunks e nell’epoca “moderna “ del surf boardshorts. I dettagli che contraddistinguevano i trunks dai comuni
Pantaloncini da mare erano la “quality,durabilità,good looks”.
Da 50 anni il credo non e’ cambiato e ancora oggi la KATIN produce
I boardshorts piu’originali nel panorama del surf.
Per ulteriori informazioni:
www.katineurope.com
katin e’ distribuita in europa da FZ International srl tel.064190535 more info:
www.katineurope.com
Katin la storia (da Wikipedia)
Nancy a Walter Katin, la storia del "Surf Trunk", la storia del "Surf Wear". La coppia, che inzialmente lavorava nella lavorazione di tessuti (kanvas) per coperture di barche. Un giorno, verso la fine degli anni cinquanta, in pieno "surf boom" sulle coste della California, un giovane surfista, entra nel laboratorio dei Katin e raconta ai due coniugi della difficoltà di trovare dei "swimshorts" abbastanza resistenti e comodi per l'utilizzo in acqua nelle innumerevoli surf session nell'Oceano. Così, dalle resistenti tele da barche, e dall'idea dei Katin, nacque il primo accessorio di abbigliamento per il surf: il board short o Surf trunk. Nacque così la Surf wear industry americana. Era il 1959.....
Katin History (from wikipedia)
In the late 1950s, Nancy and Walter Katin were in the business of making canvas boat covers, and the "multi" billion dollar surf wear industry of the late nineties and beyond was all but unimaginable. Yet one day a young man came into the Katin's shop in Surfside, California, complaining of the difficulty in finding a pair of swim shorts durable enough to stand up to the then-quirky pastime of surfboard riding. Walter focused on a vision with his sewing machine and some of the sturdy boat canvas previously used for boat covers and whipped up the first pair of Kanvas by Katin surf trunks . The surfer was stoked. Word of Nancy and Walter's creation quickly spread up and down the coast, and the Katin's were suddenly in the surf trunk business. The American surf wear industry was born.
To make a very long and famous story somewhat short, the popularity of Katin surf trunks grew and grew. By the time the sport of surfing boomed in popularity in the mid-1960s with the Gidget & Beach Boys era, Katins were firmly entrenched as the grooviest surf trunk around.
And so they remained, even as other companies came and went. The Katins kept making their high-quality surf trunks, selling them from the Surfside store and through a network of surf shop dealers all over the Western Hemisphere. From the sixties to the seventies, virtually every top surfer wore Katins[1] and all were proud to appear in surf magazine ads for their favorite trunks.
Their loyalty wasn't just because Nancy and Walter made great surf trunks - the Katins loved the surfers who came into their shop, and the surfers loved them. Walter Katin passed on in 1967, and Nancy continued to run the shop and the business in the same manner as before.
In 1976, just as professional surfing was starting to take off, Nancy initiated an annual Pro/Am Team Challenge at the Huntington Beach Pier as a way to let the surfers show their stuff. All the world's best surfers came to compete, but so did all the hot young kids from Any Beach, USA, who were given the chance to surf side-by-side with their heroes. Winning the Katin Team Challenge instantly became one of the surfing world's most prestigious accomplishments.
By the late seventies, the surf industry had begun a decade of explosive growth, but that wasn't important to Nancy. Her involvement with surfing had nothing to do with cashing in on the sport, it was based on her love of "her boys".
In the early eighties, Nancy's health began to decline and expansion of the company was the last thing on anyone's mind. Yet at this time, the popularity of surf wear began to skyrocket, and many other manufacturers were quick to take advantage of the trend, aggressively attacking the market with slick advertising and world-wide promotional blitzes. Katin, however, was content to keep things low-key, continuing to sew up the best surf trunks you could buy in the back room of the Surfside store, selling them up front and through the same loyal network of surf shops.
In 1986 Nancy Katin passed on. Although they were like parents to a generation of surfers, the Katins never had any children of their own, and Nancy left the business to her loyal friend and seamstress, Sato Hughes, who had begun sewing trunks for the Katins back in 1961.
Along with her son Glenn, Sato continued to run the Katin operation in the same low-key manner. They focused on the retail store, and on keeping the quality of the Katin surf trunks they produced the best they could be.
By the early Nineties, the big surf wear market had "shaken out" and hardcore surfers were again looking for a pair of functional, durable trunks. Glenn and Sato held down the retail end, and joined forces with Bill and Rick, who took over the wholesale side of the business. This duo of Newport Beach Surfers had experience in marketing, sales and production.
The boys started by updating the classic kanvas pieces with state of the art nylon and adjusting the lengths and fit for a modern audience. They also added shorts, shirts, pants and jackets made with the same Katin quality. With the new samples in hand, Rick and Bill set off on a now-legendary surf shop tour of all American coasts. The response was strong and Katin was now back in an elite group of surf shops which quickly found the business growing. They then expanded by bringing in "the team" including; Rub, Rod, Dom, Kris, Randy and other hard working design and quality obsessed "surf wear freaks".
Glenn and Sato now focused their efforts on the Katin shop. They filled it with clothing, wetsuits, skateboards, surf boards, body boards and all accessories imaginable. The surf shop walls are adorned with decades of photos, trophies and other memorabilia - invoking extended visits by many customers.
In 1998 Bill and Rick sold the wholesale side of the business to K2 inc., which was inaugurated with Bill's brainchild, the "K2 Big Wave Challenge", (later known as the Swell XXL, and known today as the Billabong XXL. Within a short time the K2 buyout lead to the main principles migrating to other ventures and finally the demise of the Katin wholesale business. True to the Katin sprit Glenn Hughes fought hard to regain the name for the wholesale business for many years.
In 2005 Glenn Hughes regained the right from K2 inc. to sell wholesale under the Katin name again. With partner Robert Schmidt, the wholesale side of Katin was back in full force, check your local surf shop.
Also, in 2005 Katin received a much needed cyber overhaul. After years of URL changes beginning in 1996 with Katin-Surf.com, then Katin.com in 1998, and then KanvasByKatin.com in 2000, Glenn Hughes, with partner Rod Kelsey launched KatinSurf.com on July 4th 2005.
In marked difference to some of the larger surf brands, Katin does not sell its goods to department stores (despite considerable interest from "the Majors"). Katin products are made for surfers. Surfers shop in surf shops. Simple.
"Quality, durability and goods looks" was long the Katin motto and it's that attention to detail which continues to separate Katin from the rest of the surfing pack. And despite a growing legion of followers, the Katin quality remains stronger than ever.
KATIN AUTHORIZED SHOP
